Book Review: Steve Jobs by Walter Issacson

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.

They push human race forward.

While some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world are the ones who do.

~ Think Different Commercial, 1997

Even the ad feels like it’s describing its founder Steve Jobs.

That’s how he designed Apple and everything he did. 

His values resonated in everything he touched, from building great products to transforming whole industry.

It was such a treat to read Steve’s biography, to know his inspiring, thrilling story!  

He was an artist. He was always focused on building great products instead of profits. He wanted to instill a special feeling amongst the people with each of his innovations.

As Steve said while describing Macintosh:

It was designed to celebrate not what the computers could do, but what creative people could do with computers.

Much recommended read for anyone who wants a deep dive into the life of the greatest pioneer in the technical advancements of our era. And understand how the world’s most valuable and creative company is built. 

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